Equivision

Equivision is one of the products we are and have been developing at TecHaus. We have not only been developing the technology but also the marketing, branding and business strategies.

Equivision first came about because of our exposure to the equestrian industry and the elite athletes that operate within it. The challenge you have as a budding international equestrian rider is that the sport does not pay enough for you to sustain it. You, as an athlete need to be able to make money from the sport that isn't coming directly from the sport.

This is true of everyone in the equestrian industry unless you are a high net worth individual or supported by one. Even then, high net worth individuals are not high net worth individuals because they spent $10 million a year on equestrian hobbies.

Having been involved in the equestrian industry since early 2008 when Patinack Farm was created, Nathan Aherne had been looking at how you create a business model around equestrian that allowed elite athletes to do what they are great at which is ride horses while making money from their celebrity in the sport and not have a business that competes with other with other athletes within their sport. Many equestrian athletes currently make a significant proportion of the income from horse trading, pitting themselves against their competitors on and off the course. There is also the issue of having to spend precious time and resources breeding and training horses that you know are not going to reach the top level but they do it because they need the money.

Sponsorships seem like a great idea but sponsorships do not allow you to leverage all of your value. There is always the issue of promoting products and services that do not align to your brand integrity or other sponsors goals. For example, you may get get a sponsorship for $100,000 per year (knowing that the sponsor is getting a return above that cost) but the sponsors business and/or integrity conflicts with your own brand and the image of one of your horse owners. You need the money so you take it but you risk your own brand and risk losing one of your top level horses.

There are so many nuances to the multitude of different business models in the world. One that succeeds in one area will not succeed in another. Business models are like puzzle pieces, the ideal one slots right into place, like it was always meant to be there, the wrong business model, it doesn't quite fit and it annoys the pieces around it.

We thought about how to create the correct business model for a while. We considered many different business models, mixing and matching them. Interviewing high performance athletes across all of the equestrian disciplines. Then we came across the business model Ryan Reynolds (the actor) developed for himself. Instead of promoting other peoples products, he would develop consumer product businesses that resonated with his viewers. Examples of this was Mint Mobile, which was sold to T-Mobile for 1.35 billion in May 2025. Another example is Aviation American Gin which was sold along with its parent company for $610 million.

Ryan Reynolds has made a lot of money and created a lot of value using this business model.

This is where Equivision came from.

Now we cannot tell you much about Equivision but what we can tell you is:

1. While it has application in the equestrian industry, it has application across the pet industry as well.
2. It is a consumer product with global application
3. It will be enjoyed by professional athletes and children and many in between.
4. multiple products can be created from a single technological advance.
5. We will be raising capital for Equivision, approximately $10 million USD.
6. We are currently working on the technical challenges in developing the product.

Stay tuned for more on the Equivision journey.