Reddog Technology

In the early 2000's we could see a mismatch between our customers needs and our needs. Put simply, if we charged per hour to fix an IT issue, we made money while our customers lost money. We designed a revolutionary business model where our customers paid a flat fee per month for their ICT solutions and we provided unlimited support.

Reddog Technology was a technology company that Nathan Aherne and Jason Rudolph created in the early 2000's. It expanded across Australia within 12 months and went international within 18 months.

Reddog Technology owned and leased all equipment to its customers. Every product needed to be incredibly reliable, scalable, look good, and have the lowest cost of ownership of any product on the market.

Data Centres and Mail Servers

We developed our own data centre infrastructure for our mail servers. We needed to develop custom mail servers because there was only one mail server product on the market at the time that could handle 40,000 emails in the inbox and not crash.

Phone systems

We developed our own VOIP phone systems. They needed to be reliable, installable by someone with no tech knowledge at a mine site, replaceable by the company secretary and work whether the office had 8 people in it or 3,000.

Firewalls and Network security

We developed our own firewalls because there was nothing on the market at the time that was reliable enough for the price point we needed. We found custom hardware and installed a customised version of pfsense on it.

Laptops and Computers

In the early 2000's everyone used Microsoft Windows and Blackberry phones. We could see that while Apple was behind right now, they were innovating at an incredible rate and would soon be able to compete with Microsoft. We gambled on using all Apple laptops and workstations.

Portable Internet

In the early 2000's having portable internet through the 3G mobile network was expensive and difficult to make reliable. Nathan and Jason created a relationship with a data centre provider who had a direct connection to Telstra's data centres.

Phones

When we started Reddog Technology, everyone was using Blackberry for their business needs. Apple came out with the iPhone in Australia in July 2008 and they promptly bought over 100 of them, which was incredibly difficult at the time.

Asset Management

To operate Reddog Technology, Nathan and Jason had to develop a highly sophisticated pricing system, support ticket system and asset management system. The asset management system managed millions of dollars of technology assets, from hardware to software, cables, drives, monitors and everything you can think of.

Reddog Technology gave Nathan and Jason an incredible amount of real world experience while they were in their 20's. Nathan even won the Hot 30 under 30 for his work with Reddog Technology - link here.

Jason and Nathan sold Reddog Technology in 2015.